Brand Style Guide Development
Open House Campaign Development
Enrollment Material Design
Work completed while in the role of
Associate Creative Director at CCA
This small, private institution situated in rural New York state was in need of standing out in the competitive higher education marketplace. With goals to boost brand awareness and strengthen enrollment, Alfred University turned to CCA.
Achieving those goals meant starting from the ground up. As lead creative for this client, I developed and designed their 56-page institution-wide brand style guide. Something they desperately needed to unify their brand voice.
With the guide as a new point of reference, enrollment marketing materials, and a regional advertising campaign were concepted and executed. This comprehensive advertising campaign included billboards, radio, TV spots, digital banner ads, and social media advertising.